Cambridge Social Decision-Making Lab | Department of Psychology

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Welcome to the Cambridge Social Decision-Making Lab
How do we build trust and communicate evidence in a "post-truth" society?
How do social norms emerge, spread, and influence human behavior?
What drives human cooperation in real-world social dilemmas, such as sustainability?
We are located in The Old Cavendish Laboratory

Read more at: How Altruism Goes Viral on Social Media

How Altruism Goes Viral on Social Media

Read more about our lastest research on the short "half-life" of viral altruism in the journal Nature Human Behaviour.

Read more at: Psychological Vaccine Against Fake News

Psychological Vaccine Against Fake News

Read about our work on developing a psychological vaccine against fake news, which received worldwide attention.

Read more at: Prof van der Linden and Dr Roozenbeek Awarded Frank Prize

Prof van der Linden and Dr Roozenbeek Awarded Frank Prize

Prof van der Linden and Dr Roozenbeek have been awarded the 2020 Frank Prize in Public Interest Research.

Latest news

Lab Features in Documentary on Fake News from The Economist

22 October 2019

Vice-Chancellor recognizes lab research in annual speech to University of Cambridge

6 October 2019

Lab in New York Times: Communicating Climate Change

13 May 2019